Joyalukkas, a name synonymous with trust and brilliance since its inception in 1956, celebrated the grand opening of its spectacular new showroom in Fujairah, marking a new chapter for jewellery retail in the Emirate. The event on Wednesday, 29 October was a resounding success, marked by the esteemed presence of H.E Sharief Habib Alawadhi (Director General of Fujairah Free Zone), Mr. Mustafa Mohammed Ahmed Al Shareef, and Dr. Puthur Rahman (Manager of the Private Department of the Ruler of Fujairah), along with Mr. John Paul Alukkas-Managing Director (Joyalukkas International Operations), Ms. Sonia Alukkas -Director (Joyalukkas International operations), Antony Jos- Executive Director (Joyalukkas Indian Operations) who presided over the inauguration. The atmosphere was electric as they were joined by other dignitaries and loyal customers to witness the unveiling of this new landmark of luxury. The showroom delivers an unparalleled jewellery shopping experience to the community, reinforcing the brand’s position as the world’s favourite jeweller and a trusted part of the UAE landscape since 1987.
The new showroom is designed to immerse customers in a world of elegance and sophistication from the moment they step inside. The ambience is a harmonious blend of contemporary design and timeless luxury, with exquisite lighting and spacious layouts that showcase the collections to their fullest potential. Every detail, from the welcoming reception to the thoughtfully arranged display areas, is curated to make customers feel valued and inspired. To celebrate this grand opening, Joyalukkas has also announced an exciting Inaugural Bonanza Offer, shoppers can get an AED 200 gift voucher on the purchase of diamond, polki, precious, and pearl jewellery worth AED 3,500, along with 0% deduction on old gold exchange. The offer is valid until 16 November 2025. The launch event reflected this commitment, offering guests a first look at the stunning array of creations in a setting that is both luxurious and profoundly welcoming.
Mr. John Paul Alukkas shared his vision behind the expansion, stating, “Our journey, which began in Kerala in 1956 and was firmly established in the UAE in 1987, has always been guided by a deep commitment to our customers and their aspirations. The opening of this beautiful showroom in Fujairah is not just a business expansion – it is a promise fulfilled. It is our pledge to bring the finest quality gold, diamond, and precious jewellery closer to the communities we serve, backed by the same legacy of trust and excellence that defines us. We are thrilled to become a part of Fujairah’s cherished moments and celebrations, offering an experience that is as precious as the jewellery we sell.”
The new showroom presents an extensive and breathtaking variety of collections, catering to every taste and occasion. Shoppers can explore intricate traditional gold sets, modern diamond masterpieces and a wide selection of precious gemstone jewellery. Beyond the dazzling inventory, the showroom has introduced a suite of services designed around customer needs. Patrons will receive personalised assistance from knowledgeable staff to explore exclusive collections not found elsewhere and can enjoy comprehensive after-sales support that ensures their treasures remain luminous for a lifetime. The launch of the Fujairah showroom is a powerful testament to Joyalukkas’s ambition to continue its legacy of brilliance, one customer at a time.