Mark & Save, one of the fastest-growing value retail chains in the GCC, is bringing the spirit of Onam closer to families and communities across the UAE through a month-long festive campaign combining traditional celebrations, attractive value offers,and engaging family experiences.
With Onam deeply rooted in the cultural heritage of Kerala and celebrated by communities across the UAE, Mark & Save’s campaign is designed to go beyond festive shopping by creating a platform where customers can reconnect with traditions while enjoying quality products and meaningful savings.
The campaign is built around Mark & Save’s “Affordable Luxury” proposition, offering customers access to a broad selection of products at value-driven prices. The Onam range covers essential categories for festive preparations and everyday family shopping, including rice and grocery staples, fresh fruits and vegetables, cooking ingredients, dairy products, meat and poultry, snacks and beverages, household essentials, and selected general merchandise.
A key highlight of the campaign is the Free Sadhya promotion, available in select Mark & Save stores. From August 18 to August 23, customers who spend Dh250 or more, excluding electronics, will receive one Free Sadhya. The initiative is aimed at adding an authentic festive experience to the shopping journey while making it easier for families to celebrate one of Kerala’s most important festivals.
At Mark & Save Al Tallah in Ajman, the celebrations will receive an additional boost with a special weekend promotion titled “Great 2 Days of Savings.” The two-day initiative will bring customers a selection of special prices, value deals, combo offers, and multi-buy promotions across a wide range of products, creating additional opportunities for families to prepare for Onam while maximising their savings.
Mohammed Fasil, Head of Operations at Mark & Save, said,“Onam is much more than a festival; it is a celebration of togetherness, heritage, and the bonds that bring families and communities together. Our aim is to reflect those values through an experience that combines tradition with affordability and convenience. By bringing festive products, cultural activities, and value-led offers together, we want every customer to feel closer to the spirit of Onam.”
The festive programme will also feature a series of cultural and family-oriented activities designed to encourage community participation. These include Kids’ Fancy Dress, Thiruvathira, Cinematic Dance, Payasam, Tug of War, Pookkalam, Mr. Malayali, Malayali Manka, and a dedicated Digital Engagement Campaign.
The activities are intended to create an inclusive environment where families can participate, celebrate Kerala’s cultural traditions, and experience the festive atmosphere beyond the shopping aisles.
“Retail today is about more than simply providing products. It is about understanding customers, recognising the occasions that matter to them and creating experiences that add value to their lives. Our Onam initiative is a reflection of that approach. We are pleased to bring together attractive offers and meaningful cultural engagement while ensuring that customers can access their festive requirements conveniently under one roof,” Mr. Fasil added.
Mark & Save’s growing retail network provides a broad platform for the campaign. The brand, which was launched as a value retail concept in 2022, has expanded its presence across the GCC and has established a growing footprint in the UAE. Its stores offer an extensive assortment spanning groceries, fresh food, household essentials, electronics, fashion, bakery, hot food, and other general merchandise.
The company’s scale is also reflected in its workforce and product assortment. Mark & Save employs more than 5,000 people and offers more than 200,000 varieties of products across its retail network, according to company figures shared earlier this year.
The retailer is part of Western International Group, which operates a significant retail network across the GCC. Mark & Save currently has a presence across the UAE, Qatar, Oman, Kuwait, and the Kingdom of Saudi Arabia, with the company continuing to pursue further expansion in regional and international markets.
“Our commitment has always been to make quality and choice accessible without placing unnecessary pressure on household budgets. During a culturally significant occasion such as Onam, that commitment becomes even more meaningful. We want families to have the freedom to celebrate their traditions, prepare their favourite festive dishes, and enjoy time together while benefiting from the value and convenience that Mark & Save provides,” Mr. Fasil further said.
The Onam campaign is already underway and will continue through the end of August, giving customers across the UAE multiple opportunities to participate in the festivities and benefit from the seasonal promotions.
For the Kerala and wider Malayali community, the campaign represents Mark & Save’s effort to celebrate the cultural diversity of the UAE while creating a shopping experience that combines tradition, value, convenience, and community.
From the ingredients needed for a traditional Sadhya to everyday household essentials, festive promotions, and family activities, Mark & Save aims to position its stores as convenient one-stop destinations for customers preparing to celebrate Onam.
As families come together to welcome the festive season, Mark & Save’s message is simple: celebrate the richness of tradition, enjoy the happiness of togetherness, and make every festive purchase count.
Date: Dubai, UAE; August 21, 2026